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Warp.dev × Tensor Boy
Warp.dev × Tensor BoyOne campaign became a quarter
The flagship partnership. Six videos, two months, a renewal that arrived inbound. This is the case file, every video included.
1.85M+views in two months
418xviews per dollar invested
3,000+clicks delivered, documented
6videos, all of them pulling
It started organic
Before any contract, an unpaid Warp walkthrough pulled 280K+ views. Warp employees found it in their own feeds. That is how the conversation started, on their side.
Then it compounded
Six videos across two months, each one a different angle: announcement, walkthrough, integration, dedicated review, deep dive. 1.85M+ views, 3,000+ documented clicks delivered.
Then they stayed
Bonus videos beyond scope outperformed the paid ones. Audience comments started assuming he worked at Warp. The renewal conversation was inbound, and month three was theirs before it was pitched.
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