Reach
Virality is engineering, not art.
Awareness is an engineering problem. Every reel is a constrained system with measurable inputs and measurable outputs, and week one of any campaign floods the surface area: reels, stories, lives, walkthroughs, hackathon floors. The audience cannot buy from someone they have never seen.
The system, not the vibes
Hooks are drafted in threes
Three hooks per reel, A/B tested with real data. The first three seconds decide if content lives or dies, so they are never improvised.
A new hook every ten seconds
Multi-hook architecture resets the swipe timer at 0, 10 and 20 seconds. Minimum three hooks per script, every script.
Hard script specs
120 to 160 words. 30 to 45 seconds. Hook, context, insight, payoff, CTA. Reverse engineered from 90+ of his own viral scripts.
Series beat one-offs
A daily series creates a follow promise. Seven Days of VibeCoding pulled 3M views in five episodes. The Warp hackathon series opened with 805K in days.
Designed for the algorithm's real weights
Watch time and saves over likes. Likes are explicitly not the target. Every piece must answer: why would someone save this?
One idea, five outputs
A strong idea ships as a reel, a carousel, a LinkedIn post, a thread and a newsletter section. One unit of input, five units of distribution.
What it produced
The first three seconds decide if you live or die.
Everyone shows the output. Nobody shows the setup.
You don't need motivation. You need a system.