← The playbookChapter 3 of 4

Convert

Views are step one. The funnel is the job.

Once reach and trust are won, people will try the product, but only if the path is frictionless. Every post runs as a lead funnel: a unique keyword, a concrete deliverable, instant automated delivery. Attention becomes a try, an email, a subscriber within minutes, not days.

How it’s done

The system, not the vibes

Comment-to-DM on every post

Comment the keyword, get the exact resource in your DMs. The keyword is unique per reel and the deliverable is concrete: the guide, the configs, the playbook.

Under five minutes or it didn't happen

Automated delivery inside five minutes converts roughly nine times better. The machine replies publicly, DMs instantly and never sleeps.

Brand links are never blocked

On brand campaigns the link is delivered instantly, with the follow-up doing the capture an hour later. Your deliverable always comes first.

Three touchpoints from one comment

Every DM stacks a newsletter button, and a follow-up a day later bridges to X and LinkedIn. One comment becomes three chances to convert.

The walkthrough is the onboarding

The same screen recordings that build trust double as product onboarding. Viewers arrive at your tool having already seen the setup.

The flywheel

Content brings followers, followers feed the newsletter, the newsletter filters for high intent, high intent becomes customers. Each loop feeds the next.

From the field

What it produced

3,000+documented clicks delivered to Warp
9xconversion lift from sub-5-minute delivery
10K+devs reading Tensor Protocol on Substack
In his words

Comment the keyword. I'll DM you the exact setup.

A saved post is a future customer.

Don't chase the algorithm. Build the audience.